El Designer Summer Camp

Overview

Do you have a creative side but don’t know where to start? El Designer Summer
Camp is a fun, hands-on 5-day experience designed for high school students (ages
14–18) who want to explore the exciting world of design, branding, content creation, and
AI.

Hosted by the Applied Visual Communication Design (VCD) Department at Misr
International University (MIU), this camp takes students on the complete journey of
building a brand, from discovering an idea to designing a logo, creating a brand
personality, developing packaging, producing social media content, and presenting a final project.

Through interactive sessions, creative challenges, gamified activities, and professional
design tools, participants will gain practical experience while discovering how creativity can become a future career.

Learning Outcomes

By the end of the camp, participants will be able to:

• Identify the fundamentals of branding and visual communication.
• Develop a unique brand concept and define its target audience and personality.
• Create a professional logo and visual identity using both hand sketching and
  digital design tools.
• Produce engaging social media content and short promotional videos.
• Use AI in the creative design process.
• Present a complete brand concept with confidence.
• Build a portfolio-ready project showcasing their creative skills.

You will receive a Certificate of Completion from the Applied Visual Communication
Design Department at MIU.

Who Should Attend

• High school students aged 14–18.
• Students interested in graphic design, branding, marketing, photography, content
  creation, animation, or digital media.
• Creative students who enjoy drawing, designing, creating content, or simply want
  to explore a future in design.

No prior design or software experience required.

Camp Outline

Day	Time	Format
Day 1	Discovering Brands & Creating the Idea	Students explore the fundamentals of branding by discovering what makes successful brands memorable. Through design thinking, mood boards, and creative exercises, they develop a unique brand concept and define its personality and target audience.
Day 2	Logo Design & Visual Identity	Participants learn the principles of logo design, color psychology, and typography before sketching and digitally creating a professional visual identity that reflects their brand's personality.
Day 3	Brand Experience	Students bring their brands to life and learning how design shapes the customer experience.
Day 4	Social Media Content Creator Day	Students discover how brands communicate online by producing engaging social media content, creating promotional reels, and exploring AI tools that support today's creative workflow.
Day 5	Building the Brand Launch	The camp concludes with students preparing their portfolios, refining their presentation skills, and showcasing their completed brands in a final exhibition and pitch session at MIU.

Camp Details

Duration: 5 Days

Dates: July 26–30, 2026

Time: 9:00 AM – 3:00 PM

Location: Applied Visual Communication Design (VCD) Department, Misr International University (MIU) Campus

Fee: 3,000 EGP

Optional university bus transportation is available for an additional fee.

Exclusive discounts are available for:

• Children of MIU Alumni/ Staff
• Partner Schools
• MIU Students

Secure your place and spend your summer creating, designing, and bringing ideas to life.

Have questions? We’re here to help.

Email: [email protected]