Between February 14th and February 21st 2020, Prof. Phani Tej Adidam visited the Faculty of Business Administration and International Trade. Professor Adidam is “Executive Management Education” Professor and the Chairman of the Marketing and Management department, University of Nebraska at Omaha (UNO), USA. His research focuses on Brand Management, Competitive Intelligence, Consumption Experiences and Decision Making.
Prof. Adidam’s work is published in the top marketing publications such as Journal of Marketing, Journal of Marketing Management, and Journal of Marketing Theory and Practice.
During his visit, Prof. Adidam gave lectures in three marketing-major classes: Marketing Research, Marketing Strategy and Special Topics in Marketing. He enriched the classes with his wide range of industry and academic expertise. The sessions were of extreme academic benefit for the students.