Between September 29th and October 4th 2018, Prof. Phani Tej Adidam visited the Faculty of Business Administration and International Trade at the MIU. Professor Adidam is Executive Education Professor and the Chairman of the Marketing and Entrepreneurship, College of Business Administration, University of Nebraska at Omaha (UNO), USA. He also serves as the Director of the Center for International Business Initiatives. His research focuses on marketing strategy, decision confidence, competitive intelligence, customer relationship management and sales management. Prof. Adidam’s work is published in the top marketing publications such as Journal of Marketing, Journal of Marketing Management, and Journal of Marketing Theory and Practice.
During his visit, Prof. Adidam gave lectures in three marketing-major classes: Marketing Research, Marketing strategy and Customer Relationship Management. He enriched the classes with his wide range of professional and academic expertise. Students gained much benefit from such prolific researcher and excellent instructor.