Professor Frank J. Franzak is visiting the Faculty of Business Administration and International Trade from February 21st to March 5th, 2015. Professor Franzak is associate professor at the Department of Marketing, School of Business, Virginia Commonwealth University, (VCU). He served as the Chair of the Marketing Department at VCU from 2002 till 2008. Prior to that, he was the Faculty Advisor to VCU’s Fast Track Executive MBA program. Before joining VCU, Prof. Franzak taught marketing courses at Boston College and the University of Maryland.
Prof. Franzak teaches a variety of marketing courses, at both the graduate and undergraduate levels, including marketing management, international market planning, advertising, and marketing research. In addition he has a valuable list of publications in many referenced journals and conference proceedings.
During his visit to MIU, Prof. Franzak will be teaching two marketing-major courses: Marketing Research and Consumer Behaviour.