ARB 102Mass Communication Courses

The Faculty of Mass Communication offers a four- year program (8 semesters) leading to a Bachelor of Science degree in Mass Communication.

Courses

Total Credit Hours = 138 Credit Hours
Total No. of Courses = 45 Courses
*University Requirements courses =6courses(4courses required & 2courses elective)
*Faculty Requirements courses =6 Courses
*Department Requirements=11 Courses (7 required & 4 Courses electives)
*Major Requirements courses= 15courses(9courses required & 6courses elective)
*Elective Courses=7 courses OR minor 5 courses and 2 general electives.
*Minor students may select 5 courses offered by the department.

Majors:

Integrated Marketing Communication
Print and Electronic Journalism
Radio and Television

University Requirements

No. of Courses 6, No. of Cr. Hrs. 18

Course :
Topic:
Pre-requisite
Credit Hrs.
ENG 100
English for Academic Purposes
None
3
ENG101
Freshman I
ENG100
3
ENG102
Freshman II
ENG101
3
CSC 101
Computer I
None
3

Students should also select two courses from the list below:

No. of Courses 2

Course :
Topic:
Pre-requisite
Credit Hrs.
ARB 102
Arabic as a Foreign Language I
None
3
ARB 105
Arabic Composition & Style I
None
3
ARB 205
Arabic Composition & Style II
None
3
ARS 101
Modern Arabic Literature
None
3
ARB202
Arabic as a Forgein Language II
None
3
ARB302
Arabic as a Forgein Language III
None
3
ART 101
Introduction to Applied Arts
None
3
BIO 100
Principles of Biology
None
3
BUS 103
Principles of Business Administration
None
3
BUS 201
Business Communication
None
4
COM 200
Desktop Publishing
None
3
MAT100
Introduction To Mathematics
None
3
EDU100
Study Skills
None
3
PSY101
Introduction to Psychology
None
3
COM313
Media Management
None
3
COM223
History of Egyptian Press
None
3
COM442
Special Topics in PR
None
3
CSC 205
Computer II
CSC101
4
ECN 102
Principles of Macroeconomics
None
3
EGY 101
Pharmacology in Ancient Egypt
None
3
ENG 200
English Conversation
None
3
ENG 203
Introduction to World Literature
None
3
ENG 424
Technical Writing
None
3
HIS 101
History of Ancient Egypt
None
3
HIS 102
History of Islamic Egypt
None
3
HIS 106
Modern History of Egypt
None
3
MRK 109
Principles of Marketing
None
3
MUS 103
Introduction to Music
None
3
PHI 202
Contemporary Thought
None
3
POL 200
Intro. to Political Science & Int. Relations
None
3
PSY 104
Social Psychology
None
3
REM 200
Introduction to Research Methods
None
4
SOC 101
Arab Societies
None
3
SOC 102
Environmental Awareness
None
3
SOC 103
Principles of Sociology
None
3
SOC 105
Multidisciplinary Studies
None
3
SOC 106
Contemporary Issues
None
3
SOC 204
Computer Application for Social Sciences
None
3
THT 101
Introduction to Theatre
None
3
GER101
German I
None
3
FRE101
French I
None
3

N.B. If a student is directly placed into Freshman I then the ENG 100 course will be replaced by one of the University Requirements courses.

Department Requirements

Students must complete 11 courses, 7 required courses in addition to 4 selected courses of the department electives with a total number of 33 credit hours

No. of Courses 7, No. of Cr. Hrs. 21

Course :
Topic:
Pre-requisite
Credit Hrs.
COM 110
Introduction to Communication
None
3
COM 111
Reporting
None
3
COM 210
Communication Theories
None
3
COM 214
Writing for Mass Media
None
3
COM 215
Introduction to Online Communication
None
3
COM 312
Public Opinion and Propaganda
None
3
COM 316
Media Ethics
None
3

Students should also select 4 of the following department electives:

No. of Courses 4, No. of Cr. Hrs. 12

Course :
Topic:
Pre-requisite
Credit Hrs.
COM 112
Introduction to Multimedia
None
3
COM 113
Principles of Design
None
3
COM 212
Translation for Media Use
None
3
COM 213
Beginning Photojournalism
None
3
COM 216
Principles of Advertising and PR
None
3
COM 217
Introduction to Graphics
None
3
COM 317
Persuasion
None
3
COM 318
Media Criticism
None
3
COM 410
Seminar on Mass Media and Society
None
3

Mass Communication Majors

Students of the Faculty of Mass Communication need to specialize in one of the following disciplines:

1. Print & Electronic Journalism
2. Radio & Television
3. Integrated Marketing Communication

1. Print & Electronic Journalism

Students specializing in Print & Electronic Journalism must complete the following courses

No. of Courses 9, No. of Cr. Hrs. 30

Course :
Topic:
Pre-requisite
Credit Hrs.
JOR 221
News Writing
COM111
4
JOR 222
Print Media Design and Layout
COM200
3
JOR 223
Arab and International News Journalism
JOR221
3
JOR 224
Interviews and Reportage
JOR221
4
JOR 320
News Writing for Radio and TV
COM214
3
JOR 321
News Reports & Research (Advanced)
JOR221
3
JOR 322
On-Line Journalism
JOR221
3
JOR 420
News Documentaries
None
4
JOR 421
Seminar on Regional & International Contemporary Issues
None
3

Students select Six courses of the following (Elective Courses in Print and Electronic Journalism):

No. of Courses 6, No. of Cr. Hrs. 18

Course :
Topic:
Pre-requisite
Credit Hrs.
JOR 220
Press History
None
3
JOR 225
Article Writing
None
3
RTV 332
Production of News Programs
None
3
JOR 323
Advanced Photojournalism
COM213
3
JOR 324
Specialized News Writing
JOR221
3
JOR 325
Advanced Journalism Production
JOR322
3
JOR 422
Specialized News Issues
None
3
JOR 423
Modern Trends in News Coverage
JOR221
3
JOR 424
Practical Applications in Electronic Journalism
JOR322
3

2. Radio & Television

Students specializing in Radio & Television must complete the following courses:

No. of Courses 9, No. of Cr. Hrs. 30

Course :
Topic:
Pre-requisite
Credit Hrs.
RTV 230
Writing for Radio and TV
None
4
RTV 231
Radio and TV Production
None
3
RTV 330
Script Writing
RTV230
3
RTV 331
Camera Techniques
None
3
RTV 332
Production of News Programs
None
3
RTV 333
Video Editing
RTV231
3
RTV 430
Documentaries
RTV230
3
RTV 431
Radio and TV Directing
RTV333
4
RTV 432
Graduation Project
RTV431
4

Students select Six courses of the following (Elective Courses in Radio & Television):

No. of Courses 6, No. of Cr. Hrs. 18

Course :
Topic:
Pre-requisite
Credit Hrs.
RTV 232
Presentation, Voice and Speech
None
3
RTV 234
Multimedia Production Techniques I
None
3
RTV 334
Multimedia Production Techniques II
RTV234
3
RTV 335
Radio Drama
None
3
RTV 336
Broadcast Technology
None
3
IMC 343
Advertising in Electronic Media
None
3
RTV 433
Radio & TV programs on the Internet
None
3
RTV 434
Multimedia Production Techniques III
RTV334
3
RTV 435
Audience Research for Radio & TV
REM200
3
RTV 436
Specialized Radio and TV Programs
None
3
RTV 437
Special Topics in Broadcast
None
3

3.Integrated Marketing Communication

Students specializing in Integrated Marketing Communication must complete the following courses:

No. of Courses 9, No. of Cr. Hrs. 30

Course :
Topic:
Pre-requisite
Credit Hrs.
MRK 109
Principles of Marketing
None
3
IMC 240
Advertising and Promotion Strategies
COM216
3
IMC 241
Advertising Copywriting
COM200
3
IMC 242
Advertising Design & Layout
COM200
4
IMC 243
Techniques of PR
COM216
3
IMC 340
Marketing Communication Research
REM200
4
IMC 341
Production Material for PR
None
3
IMC 440
Advertising Management
COM216
3
IMC 443
Graduation Project and Internship
None
4

Students select Six courses of the following (Elective Courses in Radio & Television):

No. of Courses 6, No. of Cr. Hrs. 18

Course :
Topic:
Pre-requisite
Credit Hrs.
BUS 103
Principles of Business Administration
None
3
IMC 244
Direct Marketing
None
3
IMC 245
Writing for PR
COM216
3
IMC 342
Advertising in Print Media
COM216
3
IMC 343
Advertising in Electronic Media
None
3
IMC 344
Organizational Communication
None
3
IMC 345
Special Topics in Marketing Communication
None
3
IMC 346
Marketing Communication Campaigns
None
3
MRK 371
Consumer Behavior
MRK109
3
IMC 442
Internet Application in PR
COM215
3

Minors for Mass Communication Students

In addition to major subjects leading to a degree, students select a minor in another field of specialization from within the Faculty of Mass Communication, or from other faculties in the university. The student must complete at least five courses ( 15 credit Hours ). Mass Communication students who wish to complete a minor in one of the communication disciplines should take the following courses:

Minor in Multimedia
-Minor in Advertising
-Minor in Public Relations
-Minor in Radio and Television
-Minor in Journalism
-Minor in Print Media Design & Layout

1. Minor in Multimedia ( 15 credit hours)

Course :
Topic:
Pre-requisite
Credit Hrs.
COM 112
Introduction to Multimedia
None
3
COM 215
Introduction to Online Communication
None
3
RTV 234
Multimedia Production Techniques I
None
3
RTV 334
Multimedia Production Techniques II
RTV234
3
RTV 434
Multimedia Production Techniques III
RTV334
3

2. Minor in Advertising (15 credit hr.) (2 Required Courses )

Course :
Topic:
Pre-requisite
Credit Hrs.
COM 216
Principles of Advertising and PR
None
3
IMC 241
Advertising Copywriting
COM200
3

Three Electives From

Course :
Topic:
Pre-requisite
Credit Hrs.
MRK 109
Principles of Marketing
None
3
IMC 242
Advertising Design and Layout
COM200
4
MRK 371
Consumer Behavior
MRK109
3
IMC 342
Advertising in Print Media
COM216
3
IMC 343
Advertising in Electronic Media
None
3
IMC 440
Advertising Management
COM216
3

3. Minor in Public Relations (2 Required Courses)

Course :
Topic:
Pre-requisite
Credit Hrs.
COM 216
Principles of Advertising and PR
None
3
IMC 243
Techniques of PR
COM216
3

Three Electives From

Course :
Topic:
Pre-requisite
Credit Hrs.
IMC 341
Production Material for PR
None
3
IMC 340
Marketing Communication Research
REM200
4
IMC 346
Marketing Communication Campaigns
None
3
IMC 245
Writing for PR
COM216
3
BUS 103
Principles of Business Administration
None
3
IMC 442
Internet Applications in PR
COM215
3

4. Minor in Radio and Television (16 credit hr.) ( 2 Required Courses )

Course :
Topic:
Pre-requisite
Credit Hrs.
RTV 230
Writing for Radio and TV
None
4
RTV 231
Radio & TV Production
None
3

* Three Electives from RTV Major

5. Minor in Journalism (2 Required Courses)

Course :
Topic:
Pre-requisite
Credit Hrs.
JOR 221
News Writing
COM111
4
JOR 224
Interviews and Reportage
JOR221
4

Three Electives From

Course :
Topic:
Pre-requisite
Credit Hrs.
JOR 220
Press History
None
3
JOR 223
Arab & International News Journalism
JOR221
3
JOR 225
Article Writing
None
3
JOR 320
News Writing for Radio & Television
COM214
3
JOR 321
News Reports & Research
JOR221
3
JOR 322
Online Journalism
JOR221
3
JOR 324
Specialized News Writing
JOR221
3
JOR 420
News Documentaries
None
4
JOR 423
Modern Trends in News Coverage
JOR221
3

6. Minor in Print Media Design & Layout (16 credit hours)

Course :
Topic:
Pre-requisite
Credit Hrs.
COM 113
Principles of Design
None
3
COM 200
Desktop Publishing
None
3
IMC 242
Advertising Design and Layout
COM200
4
JOR 222
Print Media Design and Layout
COM200
3
JOR 325
Advanced Journalism Production
JOR322
3
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