Prof. Paurav Shukla is visiting the Faculty of Business Administration and International Trade from May 5th - 10th, 2012. Professor Shukla is senior lecturer at the Brighton Business School, University of Brighton, UK, who possesses wide range of industry and academic experience. His credit articles and research papers have been published and presented at national and international conferences and seminars. He also serves as a track chair for the Marketing in Emerging and Transitioning Economies for the EMAC conference.
During his visit, Prof. Shukla will contribute to teaching various topics to marketing major students mainly in three courses: Marketing Research, International Marketing, and Special Topics in Marketing. In addition, he will give a lecture to TAs in the Faculty of Business Administration to address innovative techniques to analyze case studies.