Prof. Paurav Shukla
Prof. Paurav Shukla from the Brighton Business School, University of Brighton, UK, visited the Faculty of Business Administration and International Trade between 11th - 22nd December, 2011. His area of research is mainly customer expectations and consumption experiences, international marketing and SME management. He participated in many international conferences and his papers are published in top journals including, International Marketing Review, Journal of Consumer Marketing, Advances in Consumer Research, Services Marketing Quarterly, Journal of Product and Brand Management, Journal of Entrepreneurship, and Marketing Intelligence and Planning.
During his visit, Prof. Shukla gave lectures in three different marketing classes: Marketing Research, International Marketing, and Strategic Marketing. In addition, Prof. Shukla delivered two lectures to address the contemporary issues in marketing management; one of them was given to senior students majoring in marketing, and the other was given to freshmen students registered in Principles of Marketing course.