Prof. Phani Tej

Between December 11th and 22nd, 2011, Prof. Phani Tej Adidam visited the Faculty of Business Administration and International Trade. Professor Adidam is Executive Management Education Professor and the Chairman of the Marketing and Management Department, University of Nebraska at Omaha (UNO), USA. He also serves as the Director of CBA's International Initiatives. His research focuses on marketing strategy, decision confidence, competitive intelligence, customer relationship management and sales management. His work is published in the top marketing publications such as Journal of Marketing, Journal of Marketing Management, and Journal of Marketing Theory and Practice. He was awarded the Journal of Marketing's Marketing Science Institute, H. Paul Root Award for making the ''...most significant contribution to the advancement of the practice of marketing'' for 1999.
Prof. Adidam gave lectures in three marketing-major classes: Sales Management, Brand Management, and Consumer Behavior. He enriched the classes with his wide range of industry and academic expertise. Students benefited great deal from such prolific researcher and excellent instructor.